What Is Salesforce and Which Products Do Businesses Use Most?
Overview
Businesses these days operate in a high-speed environment where customers expect excellent service without any delay or issues. The rise of competition in each and every sector has also increased the expectations of customers where they expect timely responses, personalized experiences, and consistent communication.
Even after all this, most businesses still rely on traditional systems that include a spreadsheet for tracking, emails for coordination, and outdated software for different departments. On the one hand, they are the safest bet, but they are not useful when a company starts to grow. These methods are highly unreliable and they do not work as the business starts to grow.
That is why platforms like Salesforce exist to help companies simplify their process regardless of the volume. Salesforce is not just like any other tool or software which you will buy for a subscription and it will magically automate every single thing you are doing. In fact, it’s a process-specialized platform that allows a business to simplify the whole workflow and make better decisions.
What Is Salesforce?
Salesforce is a highly advanced cloud-based platform that helps businesses smoothen their internal processes, manage customer relations, and improve service delivery from a single centralized system.
Instead of using a number of tools and softwares for different departments and different teams, your business can rely on a centralized platform which can be used by teams from different departments and stay up to date with the latest information.
At its core, Salesforce helps businesses:
- Track customers and prospects
- Manage sales activities and pipelines
- Deliver consistent customer support
- Automate routine tasks
- Improve collaboration across teams
- Gain real-time insights into performance
Salesforce is not like any other traditional software or system. Whether it’s a small business or a large enterprise, any business can get benefits from implementation of Salesforce products. It has a long list of products and capabilities that grows along with the business.
Salesforce Products Businesses Use The Most
SalesForce offers a long list of products and most of those products are used across industries. Here are a few of those that you should know and get for your own business.
Salesforce Sales Cloud is a widely used platform, especially by the sales teams to manage leads, opportunities, pipelines, and forecast accurate numbers. Along with that, the platform can also help sales teams prioritize the right opportunities and close deals faster than ever before.
Instead of relying on memory of the team members or outdated spreadsheets, sales teams can track customer interactions and monitor performances from one place. In fact, it allows managers to get real-time insights of all the leads and the data points for future planning and revenue forecasts.
Salesforce Service Cloud is designed for businesses that have customer support and service teams. The platform allows businesses to manage their customer queries, issues, and requests through a centralized system.
The platform also allows customer issues to automatically route them to the right teams and get tracked from start to the resolution. You may even keep the recorded data for future references and training. Salesforce Service Cloud plays a crucial role in improving response times, customer satisfaction, and faster turn around.
Salesforce Manufacturing Cloud is specially built for manufacturing companies that manage long-term customer agreements, highly depends on forecasts, and respect commitments. The platform allows businesses to align sales forecasts with operational planning so teams can make faster and better decisions.
Growing and large manufacturers like to track expected demand over a specific period of time along with a reduced gap between sales, promises, and production realities. Salesforce Manufacturing Cloud allows a business to do all these tasks by providing accurate numbers and reducing last-minute firefighting.
Similar to other solutions, Salesforce Education Cloud is specially designed for educational institutes, including universities, colleges, and private training providers. The platform allows educational institutes to manage student journeys starting from admission to alumni relationships. Educational institutes can use Salesforce Education Cloud to track applications, communicate with students, manage counseling, and improve overall engagement with the students.
Salesforce Small Business (Starter Kit) is specially designed for small businesses that need structure like MNCs without any complexity. The platform gives essential sales and service capabilities to small businesses in a simplified and pre-configured setup.
The platform helps small teams organize customer data, build consistent processes, and manage all the interactions. It can replace all the existing manual tools with a highly advanced scalable form. Salesforce Starter Suite is a tool that grows with a company and makes their working easier even at advanced stages.
How to Choose the Right Salesforce Products?
Not every business, regardless of their size, needs all the products of Salesforce. The best way to choose the right salesforce product is consulting with a specialized professional. Whether you are a manufacturer or educational institute, we have got you covered through our personalized services.
You don’t have to opt for different services as Avatu offers Salesforce Consulting Services where you can ask your questions and our experts will guide you what Salesforce product you really need.
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Conclusion: Salesforce is the Future
Salesforce has become one of the most popular and trustworthy platforms for different business problems. It can help organizations replace fragmented tools with a centralized, easy-to-use, and scalable system that doesn’t even break for multinational corporations.
By utilizing the centralized data, automated workflows, and improved visibility, businesses can take their operations to the next level without choking it. We offer personalized Salesforce consulting services for businesses that want to adopt new and advanced platforms for their long-term success.
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Frequently Asked Questions (FAQs)
1. What types of businesses can benefit from using Salesforce?
Salesforce is a highly versatile platform that allows businesses of different sizes operating in different industries to utilize their products and take their business to the next level. The platform has a modular design that allows companies to start with their basic needs and scale gradually while their team and operations are growing.
2. Is Salesforce only meant for sales teams?
That is a misconception. Salesforce is widely used by different departments in an organization. Sales is just one of the prominent ones. In fact, the platform allows educational institutes and even manufacturers to simplify their workflows for better user experience.
3. Can Salesforce scale as a business grows?
Salesforce is a versatile platform that is designed to scale without disrupting the existing processes or choking the business operations. Businesses can add as many as new products, new customers, new processes over time without replacing the existing workflow or going through any tedious migration processes repeatedly.
4. Does Salesforce require heavy technical knowledge to use?
No, Salesforce is built for businesses of different types and a business doesn’t require heavy technical knowledge to use the platform. In fact, even non-technical staff such as the sales team or accounting team can easily use it with small tutorials. A non technical business can opt for our Salesforce Consulting Services to further expand the platform.
5. Why do organisations use Salesforce as part of digital transformation?
Digital transformation is happening throughout all industries in businesses of all sizes. Organizations usually choose advanced systems that can scale with their growth, and Salesforce is one of those platforms that allows businesses to do the same. It can provide a modular platform which is easy to use for long-term success.
